At 38, Jeff Kinney has yet to realize his longtime dream of being a newspaper cartoonist -- and, given the state of the newspaper industry, he's smart enough to know he dodged a bullet on that one.

Instead, he has become a bestselling author of the
Diary of a Wimpy Kid series. The fourth installment, subtitled
Dog Days, was released Oct. 12 with an initial print run of four million copies, and a
Wimpy Kid film version is in the works.
Kinney, who lives in southern Massachusetts, is making the bookstore circuit and, as I mentioned in a previous post, will make a signing appearance at 1 p.m. Sunday, October 18, at University Book Store in Seattle.

If you've enjoyed the misadventures of his cowlicked, middle-school hero, Greg Heffley, and want to know more about his amiable creator, read on. I emailed some burning questions to Kinney and his answers just hit my inbox.
Q. The Wimpy Kid series is a hit with reluctant and avid readers alike. How do you explain its broad appeal – and the fact that your signings are now drawing thousands of kids?
A. I think that what appeals to kids is the humor and the format. I work hard on the jokes and try to keep the humor at a high level. I think that the mix of cartoons and handwritten text is appealing to kids… the books don’t look threatening or overwhelming.
You’ve said many times that Greg Heffley is not a role model. What do you mean by that – and is there any reason he should be?
Most of the humor in the books comes from Greg's imperfections. The reader understands that Greg doesn't always do the right thing, and that's what makes him funny. I think that if I tried to moralize as a writer, kids would be turned off. The key to Greg is the fact that the reader can relate to him. So I think Greg is fine just the way he is.
Your personal story of persistence in the face of crushing rejection is pretty inspiring. Three years ago you were, in the words of The Washington Post, a “failed cartoonist who couldn’t get in the door at a comics convention.” Now you’re a lauded, bestselling author. Does that make you a role model?
I'd love to think that I might inspire someone else to stick with their dreams. I once read a Benjamin Franklin quote on a billboard that said, "Well done is better than well said." I really like that. I think that creators often tell people what their plans are, and then when those plans don't come to fruition, they feel embarrassed for having failed. I think it's better to turn off the t.v. and get to work, and to keep your plans to yourself. Then surprise the world with what you've been working on.
Why did you want to be a cartoonist in the first place? And are you worried that opportunties for cartoonists are dwindling?
I tried my hand at cartooning in college, and I got hooked. It’s an amazing thing to see a stranger laughing at a joke you wrote. I feel very lucky to not have been picked up as a newspaper cartoonist, because the landscape is very tough right now. But I do still feel that becoming a newspaper cartoonist is an unfulfilled dream.
Wimpy Kid started out as an online serial. Would you briefly recap how that took place? How might other unknown authors use the web to break through and gain an audience?
I was lucky enough to manage a kids' website that had millions of regular visitors, Funbrain.com. I used the site as a testing ground for my material. By the time I was finished posting my entries, I had 1,300 pages and 20 million readers. That was a great launching point for the book, and in fact, people still read the book online. I think the web is a great place to build an audience, but to be honest, it would be hard to start from scratch.
Your insights into kids’ lives are quite funny. Would they have the same impact if the stories were told only through text, without the accompanying cartoons? What do you think the drawings add that can’t be conveyed in words?
I think the cartoons in my books help convey the humor, and my books wouldn't be very good without the illustrations. I use them as a crutch, in a way. My books are written in the language of comics.
I understand you originally envisioned Wimpy Kid as a book for adults. Why did you have misgivings about Abrams marketing it for kids?
At first, I was a little bit fearful that kids would take Greg at face value and not understand that his plans and schemes aren't on the up and up. But I've come to see that kids have a sophisticated point of view, and I no longer worry. That being said, I don't think kids younger than 9 should be reading the books without a little parental guidance. I don't think Greg is a bad kid by any means, but some of the things he does should spark discussion between parents and kids.
What’s the status of the Twentieth Century Fox film project? Please explain how filmmakers plan to translate the stories’ inner dialog and comic drawings into a live-action film. It seems like a difficult leap.
The movie is wrapping up in the next two days! The movie is just a different expression of the book. There are some things that are done better on the written page, and some things that are done better onscreen. For example, the Wonderful Wizard of Oz play in the book is conveyed in simple line drawings. In the movie, you get to see the play in full bloom, with hundreds of people in the audience. I also think you get a better emotional connection with the characters than you do in the books, because the stick figures are replaced with real-live human beings.
Last I heard, you still had your day job. What is that, exactly, and why haven’t you left it to concentrate fully on the Wimpy Kid series?
I do have a day job. I work as a designer and developer of the virtual world Poptropica.com, which is an online site for kids. I keep my day job, because I like doing what I do and working with the people I work with. I also don't want to become one-note and make my whole life be about Greg Heffley.
You have said you see the series maxing out at five to seven books. What will you do then? Do you have some other children’s book projects in mind?
I'm not sure!! I might work on movies or a t.v. show. Or I might come up with a new idea that rivals Diary of a Wimpy Kid. Of course what will probably happen is that I'll come out with a new series, which will flop, and then I'll spend the rest of my life trying to repeat the success I've had with Wimpy Kid.
How old are your two sons? Are they Wimpy fans?
Four and 6, and yes, they like it when their mom reads the books to them. :)
What do you plan to do at your Seattle signings? Will you do any drawing?
My appearance in Seattle will be a straight book signing. Unfortunately, because of the size of the crowds that have been showing up lately, I'm not able to address the audience from a stage. That's something I really miss doing!
You can learn more about Kinney and the
Wimpy Kid series at Kinney's
website, which includes links to some in-depth newspaper profiles. To read
Diary of a Wimpy Kid online, click
here.